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January 2017
April 2016

We are loving our new Temerity Jones giftware range now in store! We have cherry picked the best of this eclectic range of fun and functional gifts to exclusively bring you classics such as ... our fantabulous mermaid bottle opener ... lightbulb drinking glass with straw ... palmistry love and hate hands ... strong man and painted lady kits ... and a range of ultimately stylish tote bags, greetings cards and gift boxes.

All this and still rokkin our massive range of vintage clothing, CDs and vinyl and anime products.

See you soon at Dress Code!

Posted by Dress Code on 02 January 2017 13:58

MUSIC-LOVERS from across the country descended upon Southsea on Saturday to celebrate the national Record Store Day. Die-hard fans spent Friday evening queuing up outside independent record store Pie & Vinyl, in Castle Road, to be the first to get their hands on valuable vinyls and rare records. More than 500 people passed through the doors of the store – the most to have ever visited the site for the event. Retail manager Robert ‘Radd’ Addison at Pie & Vinyl said the store’s staff had been planning the occasion for several months and that the weekend had been ‘emotional’. They opened their doors at 8am on Saturday – with a queue of almost 100 customers waiting to get in. ‘There isn’t a bigger event in the entire record shop calendar,’ he said. ‘It’s something that we look forward to each year. Each year we’ve been involved in it, it just get bigger and better. ‘So days like this are massive. It’s a celebration of independent trading.’ Read more: Castle Road was a hive of activity to mark the national celebration. The street was packed full of stalls with plenty on offer for visitors. Musicians and bands from across the south coast also had a chance to take to the stage. Among those performing included cult 1980s Portsmouth group Emptifish, and Band of Skulls – who recently sold out Southampton’s Guildhall. Read more: ‘This has just been a brilliant way to celebrate independent music and traders,’ said Robert. ‘We have some pretty big-name bands here today which has been brilliant.’ Among the hundreds of music-lovers to visit Castle Road included Karen Hade. The 31-year-old of Chichester was one of those eager to get into Pie & Vinyl. She said: ‘I love Record Store Day. It’s a brilliant chance to get some really rare vinyls.’ Record Store Day was launched in 2008. It was designed to reverse the plummeting sale of records by enticing customers back into their local shops with the lure of potentially getting their hands on limited-edition records. In particular, it has helped revive sales of vinyl records Read more:

Posted by Dress Code on 25 April 2016 00:00

A very nice review by Portsmouth livetv, "A Shop With More Edge Written by Morgane Kimmich ALTERNATIVE (noun): "THE CHOICE BETWEEN TWO MUTUALLY EXCLUSIVE POSSIBILITIES “ DRESS CODE – Imagine a clothing version of Aladdin’s Cave in Albert Road, Portsmouth - offers to its customers. Dress Code has witnessed many changes since it has first been established, 20 years ago. Changes in fashion with the vintage turmoil but also regarding its clientele and the outside world. And yet its owner, Linda Fitzgerald, decided not to choose a particular trend, particular customers and an unique direction. That’s why she created a ‘one-stop-for-everything’ shop with clothes, shoes, bags but also books and records, mixing brand new items with second-hand garments. Dress Code‘It all comes down to music’ confessed Elle who works at Dress Code. This was the definition of alternative back in the days: wearing your favourite band tee-shirts, having tattoos and so on. Alternative today somehow looks more conventional. Indeed, boundaries between marginal and casual have been blown as the industrialization and standardization of pretty much everything – clothing, music - skyrocketed. Therefore, it’s quite hard to identify who’s really alternative nowadays. Is it the fashionista willing to follow all the trends or the vinyl fan willing not to follow any? Dress Code doesn’t follow fashion; it just relies on Linda’s good eye in order to create the trend. Her inspirations are many and diverse ranging from the students of Portsmouth selling their work to the world famous Camden market in London. The latter is a micro world where everything can be found: clothing, accessories and weirdoes. Linda wanted to recreate this atmosphere in Albert Road, offering her customers the possibility not to travel to London. The gamble paid off as Dress Code attracts many curious people willing to find out what this shop ‘with more edge’ is all about. Punk kids, vintage addicts, teens and many adults scramble in everyday. Dress CodeWilling to fight this clothing standardization, Dress Code offers further alternatives. Without rejecting any shop or style, Dress Code proves that the ‘High Street’ way of shopping is not the only one. The independent shops of Albert Road show that mass production can be fought and everyone’s uniqueness can be preserved. Dress Code is also fighting for the best prices, renewing its suppliers if necessary, therefore proving that the maxim ‘cheap and crap versus expensive and good’ is no longer on. Once again, it goes far beyond fashion. This isn’t the story of one particular shop in Portsmouth, it’s about a life style shared by many people around the world. Being alternative is not just wearing the right tee-shirt but actually knowing what’s the story behind it. Elle perfectly summarized the shop’s motto by saying that it is a ‘good melting pot of vintage and alternative, offering the customer a different option to the norm’. Norm’s fine but if you want to spice up your wardrobe, choose the right dress code no matter whether it’s vintage, modern or future." "Dress Code in Southsea, Portsmouth is brill, with loads of alternative mens and womens t-shirts, dresses, jackets, shoes and lots more. They have tons of accessories, belts and quirky gifts. Really friendly staff!" - Jackie 2011 "Dress-Code must be one of the coolest shops in Southsea! As they say on their flyers, A Touch of Camden in Southsea. A great selection of T Shirts, hoodies, posters, and just general cool stuff! Friendly staff. If Mat the pink haired chap is there, ask him about Zombie Bob!" - Vlad 2009

Posted by Dress Code on 25 April 2016 00:00

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